Workshop on TV advertisements monitoring by ASTEL and Comexp

On July 8-9  ASTEL in partnership with Comexp held a seminar dedicated to the launch of a new service of continuous monitoring of TV advertisements for advertisers and advertising agencies in Kazakhstan. The participants of the seminar learned about the possibilities of the TV-Monitoring service. Pro to control the placement of your own advertisements on TV and analyze the advertising activities of competitors.

Representatives of Comexp demonstrated examples of continuous monitoring reports based on real data of TV advertisements in Kazakhstan (Almaty) for June. Advertisers and advertising agencies could observe a detailed picture of advertising placements of brands of interest in any product category on all leading TV channels.

 In addition, all participants were given the opportunity to receive, upon request, an extended free monitoring of television advertising on the air of the city of Almaty in the selected category of goods. The event was one of the series of seminars held by ASTEL and Comexp in Kazakhstan.